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American Equity Platform

Submit a request ONLY if you have business to submit.

Step 1: Complete the Contracting Request on SureLC

Section titled “Step 1: Complete the Contracting Request on SureLC”
  • Go to the SureLC Portal
  • Sign in or create your SureLC account
  • Complete your contracting request:
    • Select American Equity as the carrier
    • Make sure all your information is up to date, including your E&O insurance, license(s), and signature

Complete Google Form only after submitting your SureLC request.

Required Information:

  • Full name
  • Email address
  • Any additional business details as requested

Once completed, your contracting request will be submitted to American Equity for processing.

American Equity will review your request and notify you directly of their contracting decision via email.

  • Processing Time: Allow 24-48 hours for GFI processing and a full 7-10 business days for carrier to process appointment paperwork
  • Status Inquiries: Email appointmentstatus@mygficonnect.com for updates
  • Next Steps: Keep an eye on your email for next steps to finalize your carrier appointment

American Equity - Annuity Product Training are completed on their website here. Must be appointed first.

Monday - Friday

  • 5:00 a.m. to 3:00 p.m. PT
  • 7:00 a.m. to 5:00 p.m. CT
  • 8:00 a.m. to 6:00 p.m. ET
  • Phone: (515) 221-0000
  • Toll Free: (888) 221-1234
  • Fax: (515) 221-9947

Sales Department
sales@american-equity.com

New Business Department
new_business@american-equity.com

Licensing/Contracting Department
agencyemail@american-equity.com

Commission Department
commissions@american-equity.com

American Equity
PO Box 71216
Des Moines, IA 50325

ServiceContact
Producer Loginamerican-equity.com/login
Toll Free(888) 221-1234
Salessales@american-equity.com
New Businessnew_business@american-equity.com
Contractingagencyemail@american-equity.com
Status Inquiriesappointmentstatus@mygficonnect.com
StepActionPlatform
Step 1Complete contracting requestSureLC Portal
Step 2Submit Google FormGoogle Form Link
Step 3Wait for carrier processing7-10 business days
Step 4Receive notificationEmail

Important: Complete both SureLC contracting request and Google Form. Allow full processing time before following up. Complete product training after appointment confirmation.